![]() “When I think back to when I joined in 2015, other than the fact Keith is still a part of this new company, everything else, we’re just operating on a completely different level. “It’s a completely different company,” he said. “We can do small-batch beers we can trial them in these premises.”Īnd Chapman said the company has expanded significantly since he joined the business in 2015. ![]() “It means we can test the market a lot easier,” said Chapman. “We’re trying to offer a craft beer experience, but we don’t want to alienate anybody not everyone likes craft beer.”Īndrew Chapman, the group’s director of sales and marketing, said the purchase and operation of its own pubs would also benefit the company’s beers – allowing for more experimentation with new flavours and styles. “We want to give something that’s simple, affordable, and good value for people,” said Schofield. And it is eyeing its own bars, with the first expected to open in Edinburgh before summer. The firm is also set to move into the spirits sector with the launch of a gin under its new Speyside Spirits brand. We’re keen for all the companies, all the breweries involved, to keep their own identity as much as possible in terms of recipes, style and design. When we bring in, they all become shareholders. “We’re open to working with other breweries as part of the group or in any way we can. “They can come to us through Firkin Express and source all their craft needs one invoice, one person. “For licensees, we’re offering them a one-stop shop,” he said. Nottingham Road, Derby, England, DE21 6AQ, United Kingdom. Wal-Mart's Trouble Brewing produced by Genesee: Should we care Of course, the Genesee brewery is about the same size as 'craft' brewers like Boston Beer and Yuengling and apparently is kept off the Brewers Association list only because owner of the parent company, FIFCO USA (formerly North American Breweries), is based in Costa Rica. Speaking to SLTN, Schofield said the acquisitions will bolster distribution of the group’s brands in pubs and bars and help establish Consolidated as a ‘go-to’ craft beer supplier for licensees. Our new looks unveiled Weve updated our brand to bring our look in line with our modern, award winning beers The updated brand features a new logo, new glassware and beer pump clips, and new bottle labels. The move saw the enlarged group rebranded in late 2018 as Consolidated Craft Breweries, with former Pernod Ricard senior executive Tony Schofield installed as its chief executive, supported by Andrew Chapman, director of sales and marketing, and DIF investor Donald Smith.
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